Posts Tagged ‘Mendocino’

2 results.
Jan29

EAT – Crab, crab and more crab

on January 29th, 2010 at 11:21 am

Last week I was a judge at the Mendocino Crab & Wine Days. For the past 11 years, local chefs have entered their crab cakes in a cook-off to be chosen best of the best. In a separate contest, local wineries enter the bottling they think pairs best with pure crab meat (look for this […] ↓ Read the rest of this entry…

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Nov04

Turning Winemaking Over to Facebook Fans

on November 4th, 2011 at 2:19 pm

“They did not pick the yeast that I normally use,” winemaker Tom Johnson says.  ”It’s a new experience for me.”

The “they” refers to Silversmith’s Facebook fans, 797 of them, who are voting on winemaking decisions for the 2011 vintage.  ”I thought Matt was crazy when he came up with this idea,” says Tom.  ”I thought no one would be interested and no one would participate.  Boy was I wrong.”

Matt Johnson is Tom’s son and sales and marketing director for Silversmith Vineyards. His idea: crowd source all the decisions in the winemaking process to the winery’s Facebook fans who “like” the winery’s page.  

This may be the best use of social media in the wine world. Read more

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